X Microsoft’s AI platform might be rebranded to “Windows Intelligence”

What you need to know

  • According to a file surfaced on X (formerly Twitter), Microsoft could rebrand its AI-powered features in Windows, including Copilot to Windows Intelligence.
  • The potential Windows Intelligence rebrand is reminiscent of Apple Intelligence.
  • Last year, Microsoft rebranded its AI service from Bing Chat to Copilot.

Following Microsoft’s multi-billion dollar investment in OpenAI, the tech giant ventured into the artificial intelligence landscape face-first, integrating the technology across its tech stack and unveiling Copilot (formerly Bing Chat) in February 2023. Since then, the AI chatbot has undergone critical changes, including Microsoft moving away from the “Bing brand,” integration of advanced features, and more.

Recently, Microsoft shipped a massive update to its Copilot AI, overhauling the service user experience with new features, including Copilot Vision. However, the drastic changes seem to be a miss for many users. Users have taken to social media to express their displeasure with the new update, citing a degraded user experience. Some have blatantly expressed their preference for Copilot’s previous version and even requested Microsoft to introduce a toggle button that would allow them to switch back to it.

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